I’m Liam Moore — senior UX designer at Booking.com where I help users complete critical tasks easily and intuitively thereby maintaining business supply.
UX Vision and Strategy
An evidence-backed UX vision and strategy underpinned by heuristic evaluations and user-validated concepts, which lead to more users more easily completing their tasks.
See my impactRedesigning a Menu
Deep-diving into behavioural metrics, validating concepts, and facilitating multi-team workshops, I redesigned a menu which led to incremental improvements.
See my process
Creating a Troubleshooting Experience
Capturing friction at the point it happens to help guests resolve booking issues and understand behaviour.
See my problem solvingBefore UX design...
I worked in advertising, brand, and print design roles and have a do-it-yourself attitude. I learned to code early on in my career, and even started a magazine and podcast.
My Mind & I
During the COVID pandemic, I chose podcasting instead of making sourdough. My Mind & I was about mental health. I learned to interview, record, edit, and publish podcasts. I also designed the brand and social media assets.
Creating a podcast
ODOU
I launched ODOU, a side project print magazine about smell and perfume. It was sold at Tate Modern, London and articles won literary awards. A pure passion project, I managed all aspects from editing, designing, administration, crowdfunding…
Starting a magazine
John Lewis
I was a digital designer at John Lewis, one of Britain’s best loved department stores. I followed design direction to create simple, compelling display ads and landing pages which increased sales.
Designing digital storefronts
Perfume Lovers London
I created a logo for the London Meetup group Perfume Lovers London to use on social networks and marketing materials. It was a really fun project with creative room and collaboration with the client.
Designing a logo
A bit about me...
From marquee-scrolling everything on Geocitites, to styling MySpace profile pages, I’ve hit my stride and have fifteen years of experience crafting digital experiences.
Find out moreWhat colleagues have said
“Liam has a remarkably structured and pragmatic approach to problem-solving. He’s a skilled storyteller, adept at explaining business needs and persuasively pitching opportunities to leadership.”
– UX Design Manager at Booking.com
“At the risk of sounding over the top or hyperbolic, this piece of work is easily some of the best design work I’ve seen during my 10+ years at Booking. It’s a great base for us to start with.”
– Principal Product Manager at at Booking.com
“As the topic was new to me, Liam’s highlighting of all use cases and complicated user journeys on Figma, helped me and the team get a clear understanding on the different flows. Hands down, one of the best UX designers I’ve worked with so far during my tenure here.”
– Product Manager at at Booking.com
“I’ve worked with very few individuals who have Liam’s level of dedication and attention to detail. His documentation helped the team keep a level of knowledge management; it made my job so much easier!”
– Group Product Manager at Booking.com
“The depth of knowledge Liam displayed on the whole topic was amazing! It’s great to see him leading this kind of track initiative instead of the execution part.”
– Senior Engineering Manager at Booking.com
Liam is one of the most organised and well structured designers that I’ve worked with in my entire career, not only in Booking.com”
– Developer at Booking.com